HIGH-END FLOOR SOLUTIONS FOR
Promotion and events
Printed carpet for promotion, events and red carpet
A production that starts from the ground up!
Every premiere, every award ceremony, every brand appearance begins with entering the venue. Printed event carpet and red carpet solutions create installations that leave an impression – individually designed, quickly available and media-friendly.
The carpet is the first statement of your event
Event and PR agencies know: Anyone who steps on the red carpet is photographed. This opportunity to build brand awareness is perfectly utilized with an individually printed event carpet. Whether automotive premiere, film premiere, wedding or award ceremony – a printed carpet sets logos, motifs and messages exactly where everyone is looking.
Product benefits at a glance
- Full-surface digital printing: Individual designs, logos, motifs, and branding elements in photo-realistic quality
- Classic Red Carpet: available in red and colors, with color gradient and logos
- Media-friendly: Gloss-free surface for TV and press footage
- Fast delivery: Express service available within 5-8 working days
- Rollable and reusable: multiple uses for roadshows
- Anti-slip back and fire protection class BFL-S1 according to EN 13501-1 for indoor events
- Quick assembly: Rollable
- Customization for any length and width – from the hallway runner to the event area
Technical specifications
Material: Velour (Polyamide 6 BCF, qualities PF400 or PF600) | Printing process: Digital inkjet printing with water-based inks on a 70m production line | Printing resolution: 400 dpi (for finest color gradients and details from 1 mm) | Fire safety: Bfl-s1 according to EN 13501-1 (highly flammable) | Roll width: 200 cm, 400 cm (optimized for 1-person handling) | Back: High-density latex | Cut: Tailor-made delivery, individual contour cuts possible, extremely fast delivery (approx. 10 working days).
Typical areas of application
- Film premieres and award ceremonies (Red Carpet classic or individual)
- Automobile manufacturers: vehicle presentations and roadshows
- Weddings and gala dinners: personalized runners
- Brand events and launch events
- Trade shows and pop-up stores: eye-catchers at the entrance
- Corporate Events: General Meetings, Jubilees, Kickoffs
- Sports events: Marathon track, finish line track and football track
Who is this product made for?
Event and PR agencies, sponsorship partners, automotive manufacturers for roadshows and vehicle presentations, wedding planners, organizers of film premieres and award ceremonies, and marketing teams that want to put their brand on the ground.
Request an event carpet now
Planning your next event or premiere? FOrder your sample today – if desired, also as an express delivery. We look forward to your briefing.
What technical quality features make the printed event carpet the ideal choice for media-effective events?
The quality of a printed event carpet decisively determines the external impact of an event. Our printed event carpet (qualities PF400 or PF600) consists of high-quality Velour (Polyamide 6 BCF), which was specifically developed for the high demands of the event industry. A crucial factor for its use at PR events and film premieres is the mediatough, non-glare surface. In TV footage or press photos with strong flash lighting, this texture prevents distracting reflections, ensuring that logos and designs remain clear and recognizable in photos and videos with a photorealistic quality.
Technically, we rely on a state-of-the-art system Digital inkjet printing with water-based inks. On a 70-meter production line we reach a Print resolution of 400 dpi. This allows for the representation of the finest details down to 1 mm and absolutely smooth color gradients, which is essential especially for branding elements and complex logos. The printed event carpet is also printed with a High-density latex back made to ensure the necessary level of stability when walking.
Safety is paramount at public events. Therefore, our material meets the Fire protection class Bfl-s1 according to EN 13501-1. This certification confirms that the Red Carpet is highly flame-retardant and, in the event of a fire, produces only a very low amount of smoke – a mandatory requirement for the approval of indoor events in exhibition halls or hotels.
In which areas of use does an individually printed carpet offer the greatest added value for brands and organizers?
An individually printed red carpet is much more than just a floor covering; it is a strategic marketing tool that maximizes brand presence exactly where attention is highest. The applications are diverse:
Film premieres and award ceremonies: Here, the „Red Carpet“ is the centerpiece. Through individual branding or specific color schemes, the Red Carpet becomes part of the staging and offers sponsors a prime location in the camera’s field of view.
Automotive industry and roadshows: Thanks to the high durability and the ability to use the Red Carpet rollable and reusable It is ideal for vehicle presentations and can be easily transported and quickly set up and dismantled at various locations.
Trade shows and pop-up stores: An individually designed carpet serves as an eye-catching feature at the entrance. It visually separates the brand area and intuitively guides visitors into the sales area.
Corporate Events: At major meetings or anniversaries, a red carpet in corporate design strengthens the sense of belonging and professionalizes the appearance of the venue.
Sports events: Special applications such as Marathon or finish line mats must withstand extreme loads while at the same time perfectly displaying the sponsors' logos upon arrival at the finish line.
Private celebrations: Even at weddings or gala dinners, personalized runners add an emotional touch and emphasize the exclusivity of the event.
How does the process of ordering work from start to finish, and what customization options are available?
Our service is optimized for the often tight schedules of the event industry. The process begins with your briefing or the submission of your designs. Thanks to the Confectioning to any desired length and width (Standard roll widths are 200 cm and 400 cm) we can realize both narrow gang runners and large-area event floors. Also individual contour cuts are possible to adapt the promotion carpet exactly to the local conditions.
After the approval of the print job, the promotion carpet goes into production on our state-of-the-art facility. An essential advantage is our speed: the regular delivery time is approximately 10 working days. For particularly urgent projects, we offer a Express service one that delivers a shipment in just 5 to 8 working days is enabled.
The logistics are designed for easy handling. The roll widths are optimized so that they can accommodate a wide range of products. 1-person handling This allows for reduced personnel costs during setup. After the event, the promotion mat can simply be rolled up again. Thanks to the high-quality latex backing and the robust polyamide fiber, it remains stable in shape and can be used multiple times during roadshows. Prospective customers also have the option to request a sample in advance to personally experience the tactile feel and the high-contrast print.
